Workshop Summary
Today open source is being leveraged by hundreds of vendors to varying degrees of success with more entering the arena every day.This workshop will address the core elements of building and implementing an effective open source strategy.Attendees will learn how to identify open source opportunities and challenges, understand resource issues and come away with an idea of how to determine if their existing or planned open source strategies will help them meet their business objectives.Among the open source topics to be addressed are: mapping open source into your business model, licensing, marketing, building a sustainable community and partnering.The workshop will be conducted through a series of presentations and business case examples with a focus on industry best practices.
Workshop Leaders
Roberto Galoppini, Commercial Open Source Expert, InitMarketing
A computer industry insider of 15+ years standing, Roberto has worked in such hands-on
roles as programmer and systems analyst as well as being involved at a strategic level in
one of the first European Open Source firms consortia. He takes an active interest in
several free/open source software organisations, including serving on the Advisory Board
of the SourceForge Marketplace and acting as the Institutional Relationship Manager for
the OpenOffice.org Italian Association. He holds a degree in computer science and is Secretary of IT
professionists' Italian Federation. Since 2004 he researches on the economics of Open Source software,
collaborating with universities and EC funded research projects. He is also a technical writer for IT and
computer-related magazines.
Session One: Mapping Open Source into Your Business Model
- How to modify your business model to include an open source strategy
- Why it makes sense to do so
Session Two: Open Source Licensing, Which License Works Best For You?
- Choosing the right licence to fit your business model
- Common licensing mistakes and pitfalls
Session Three: Successful Open Source Marketing Strategies
- Understanding and targeting your market
- Effective case studies
Session Four: Building a Sustainable Open Source Community and how it can help Your Business
- Understanding the modern developer, and what they want
- How can the developer help, and how can you help the developer?
